EvenKeel Launches UPF 50+ Line Starting Under $40

EvenKeel Releases Fishing Shirts Built for Women, Kids, and Real Body Types

McCall, United States – May 6, 2026 / EvenKeel /

EvenKeel has launched an expanded line of fishing shirts and on-the-water apparel designed to address one of the most persistent complaints in outdoor gear: clothes that fit a wide range of actual anglers. The Idaho/Florida-based brand released a new collection this season for women, men, and children who spend genuine time on the water rather than near it.

Gear Built Around Bodies, Not the Other Way Around

Anglers have long encountered a familiar frustration: fishing apparel tends to serve a narrow demographic, leaving women, kids, and those outside a standard athletic build with limited options that actually perform. EvenKeel addresses that gap directly with a lineup built to prioritize fit across a broader range of body types without compromising on function.

The collection includes UPF 50+ sun shirts engineered for breathability during extended hours in direct sunlight, where UV exposure is a practical concern rather than a talking point. The fabrics are moisture-wicking and lightweight, constructed to hold up through a full day on the water in high-heat, high-humidity conditions.

“We designed this collection after spending long days on the water and hearing from hundreds of customers – especially women – who said they either had to wear boxy men’s cuts or pay a premium for gear that barely held up past one wash,” said Kelsie Baldwin, Founder at EvenKeel, LLC. “That is not a niche problem. That is most of the people actually out on the water.”

Women Fishing Gets a Proper Seat at the Table

The brand was built with Women Fishing as a core focus, offering a broader range of sizing, cut options, and colorways than what most competitors provide in the category. Rather than adapting a men’s design with minor modifications, EvenKeel rebuilt the fit patterns from the ground up.

The resulting fishing shirts account for differences in shoulder width, torso length, and overall silhouette – details that become noticeable quickly during a full afternoon of casting. Sun protection ratings remain consistent across all cuts, with UPF 50+ blocking more than 98% of UV radiation, making them a practical option for anyone logging multiple hours in direct sun on open water.

Fishing with Kids Without the Gear Headache

EvenKeel also expanded into youth sizing, recognizing that Fishing with Kids introduces a specific set of logistical challenges – including finding apparel that delivers real UV protection at a price that reflects how quickly children outgrow clothing. The youth line carries the same sun protection and breathability standards as the adult collection, scaled for smaller frames that still require full-day coverage.

Parents searching for quality kids’ fishing gear at a reasonable price are familiar with the usual trade-off: inexpensive options that deteriorate after a few washes, or performance gear priced as if the child will wear it for years. EvenKeel positioned the youth sizing to offer a more practical middle ground, with prices starting under $40 for the children’s UPF sun shirts.

Protection and Comfort Without the Markup

Across the full line, EvenKeel concentrated on three performance factors: UV protection, breathability under humid conditions, and durability through repeated washing and use. Several core styles feature a four-way stretch fabric that allows full range of motion during casting, paddling, and the general physical demands of a day spent on the water.

The complete collection is available through the brand’s website, with most styles shipping within three to five business days. Extended sizing runs through 3XL in select styles.

About EvenKeel

EvenKeel, LLC is a fishing apparel brand based in Pensacola, Florida and McCall, Idaho, offering fishing shirts, UPF sun shirts, and on-the-water gear for men, women, and children. The brand focuses on functional fit, sun protection, and durability for anglers and outdoor enthusiasts who spend extended time on the water.

Learn more at EvenKeel